This policy sets out the publishing principles for Make Business. The purpose of our content is to provide useful business information and analysis, not to replace advice tailored to an individual situation.
Sources and accuracy
Factual claims should be supported by relevant, identifiable sources. Primary sources are preferred where available. Dates, context and uncertainty matter: information that cannot be confirmed should not be presented as an established fact.
Facts and opinions
Analysis, interpretation and opinion should be distinguishable from reported facts. Predictions and recommendations are perspectives, not guarantees of an outcome.
Corrections and updates
Material errors should be corrected when identified, and significant changes should be made clear to readers. Time-sensitive content may need updating as circumstances change. A publication date does not guarantee that every detail remains current.
Commercial transparency
Sponsored content and relevant commercial relationships should be clearly identified and distinguished from editorial content. Advertising should not be presented as independent editorial analysis.
AI and responsibility
AI-generated output is not evidence or a substitute for a reliable source. Any use of AI should be represented honestly; claims about expert review, human verification or an editorial team should only be made when they can be substantiated. This policy does not claim that every article receives expert review.
Use of AI and Automation
Make Business may use AI and automation tools for content preparation and structuring, editing and quality-control workflows, SEO metadata, and publishing and content-workflow automation. AI-generated content is not treated as an independently reliable source. Published factual claims should rely on identifiable sources where needed. Use of these tools does not imply that every article or fact has been reviewed by a human editor or expert.