Explore how pricing influences brand positioning and consumer perception, shaping value, competitiveness, and market identity in strategic brand management.

Learn strategies to offer discounts that boost sales while maintaining brand value, ensuring customer loyalty and long-term profitability.

Explore psychological pricing tactics that boost customer appeal, enhance perceived value, and drive sales by strategically setting prices to influence buying behavior.

Learn to develop a competitive pricing strategy for e-commerce by analyzing market trends, understanding customer behavior, and leveraging dynamic pricing tools.